About Exeter Observer

Distribution & promotion

Exeter Observer’s publishing and promotional activities are aimed at new and existing audiences, contributors, supporters, members and investors as well as civil society actors and communities of interest across the city. A key aim is the development of relationships with all these stakeholders in order to inform, refine and transform the way Exeter Observer fulfils its mission.

Website

Exeter Observer’s website is its primary publishing platform. Its design is intended to communicate the masthead’s editorial standards and value propositions while avoiding the clutter, interstitials and noise which crowd out content on other local channels.

It was designed and developed by core team members and uses locally-executed code to enable access to a global content delivery network which integrates page caching, certificates and analytics. Compared with server-based publishing this approach is low-overhead, secure and resilient, providing fast page load times and enabling high search engine rankings.

Its design is continuously evolving as new content formats are explored and incorporated in its information architecture. Recent analysis of presentation patterns used by successful peer publications have prompted updates including masthead refinement and revised calls to action with increased use of high-impact colour, more legible typography and better use of images on handheld devices.

Social media

Twitter is Exeter Observer’s principal social media channel. It has been key to audience development, enabling leverage of positive network effects while demonstrating engagement and impact in a pseudo-public sphere. It has facilitated productive connections with community organisations, civil society stakeholders and other local networks, however recent changes following the company’s sale have prompted a review of its use.

We also post to Exeter Reddit and a recently-created Mastodon channel. We do not use any Meta services including Facebook, Instagram, Whatsapp and Messenger because its adverse impact on democracy and the public interest is incompatible with Exeter Observer’s values.

Email newsletters

Email newsletters help reach readers who are not regular social network users. Exeter Observer began publishing The Exeter Digest in April 2021. It initially included short-form content in addition to links to stories published on the website, then a twelve month review prompted a format change so all content is now published on the website and promoted in the newsletter.

This change significantly reduced newsletter production overheads, enabling more frequent publication and bespoke composition to showcase high value stories and promote calls to action to subscribers.

Flyers

Printed promotional materials also help reach audiences and stakeholders who are not regular social media users. Two formats have been explored: an A5 promotional flyer and an A4 page gatefold presented as a four-page A5 booklet containing recent story summaries.

Either can be distributed door to door or left in bundles at selected pick-up points. The former has a longer shelf life while the latter can be delivered door to door in areas in which highlighted stories are relevant, while having higher production overheads.

Resources are accordingly now focussed on distributing an updated A5 promotional flyer via a regular restock route that covers 30 selected locations which have been reduced from a longlist of 100 in trial drop-offs.

More about Exeter Observer

Exeter Observer is published by Exeter Observer Limited, Community Benefit Society No. 8435 registered under the Co-operative and Community Benefit Societies Act 2014.

Our registered address is St Sidwell’s Community Centre, Sidwell Street, Exeter EX4 6NN.

Community share offer
Community share offer
Exeter Observer community
Let's reclaim local journalism - Help publish the independent journalism Exeter needs in the community-owned newspaper it deserves

Let's reclaim local journalism

Invest in local news that matters and help publish the independent journalism Exeter needs in the community-owned newspaper it deserves.

Invest in local news that matters - Help publish the independent journalism Exeter needs in the community-owned newspaper it deserves

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Exeter local elections campaign materials

Help hold Exeter's political parties to account during the local elections

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All Exeter Observer community
Exeter in brief

SOUTH WEST WATER owner Pennon Group has increased its shareholder dividend by nearly 11% to £112 million despite making a pre-tax loss of £8.5 million and being fined £2.15 million after pleading guilty to thirteen environmental offences committed across Devon and Cornwall. CEO Susan Davy said the company, which also owns Bristol Water, had “delivered improvements in environmental performance”

EXETER CITY COUNCIL member’s allowances and expenses came to a total of £409,000 in the year to March 2023, with council leader Phil Bialyk claiming £28,400 and receiving gifts and hospitality at Sandy Park stadium.

The city council has agreed to allow four music concerts at SANDY PARK STADIUM in June with up to 15,000 people in attendance, tickets for which have already been on sale for two months. Its planning committee heard accounts of extreme anti-social behaviour by visitors attending events at the venue as well as other adverse impacts on local residents and imposed traffic and parking, noise, litter and opening and closing time restrictions on the concerts.

An Ofsted monitoring report on DEVON COUNTY COUNCIL CHILDREN’S SERVICES, the fifth since the local authority was judged inadequate in January 2020, has found that the “quality of social work practice across Devon remains inconsistent”. Inspectors found “pockets of better practice” and “some positive changes” but said that weak management oversight, insufficient challenge and poor care planning all continue to cause problems. It also said a high turnover rate in agency social work staff, who make up more than 40% of the workforce, is having an adverse impact.

More Exeter in brief
News
AirBnB website listing page

DEMOCRACY & GOVERNANCE

Exeter councillor Yvonne Atkinson found in breach of code of conduct but escapes prosecution

Summary of investigation related to rental property interests involving Devon & Cornwall Police and Crown Prosecution Service withheld by Devon County Council while councillor campaigned for re-election to Exeter City Council.

University of Exeter students 2001-2023 Freedom Of Information Act responses vs published Full-Time Equivalent numbers line chart

PLANNING & PLACE

University comes clean on true Exeter campus student numbers over past two decades

Figures obtained under Freedom of Information Act confirm between 7,500 and 12,000 more students based in city each year than university numbers suggest – until this year – with major implications for council planning policy.

Harry Johnson-Hill Exeter Duryard & St James and Winchester Alresford & Itchen Valley candidate local elections campaign leaflets

DEMOCRACY & GOVERNANCE

Exeter local elections candidate is also standing in Winchester

University of Exeter student Harry Johnson-Hill hopes to represent voters both in Duryard & St James and at home in Alresford & Itchen Valley, 100 miles away.

All News
Analysis
Closed doors at County Hall

DEMOCRACY & GOVERNANCE

Closed doors at County Hall for councillor conduct hearings

A survey of local authority approaches to standards committee hearings finds Devon County Council alone in imposing private determination of conduct complaints.

Exeter City Council ballot share by ward 2016-23

DEMOCRACY & GOVERNANCE

Exeter electoral tectonic plates rumble as political landscape shifts

Labour takes second Conservative seat in Topsham but loses in St Thomas to Liberal Democrats as Green wins in Heavitree, St David's and Newtown & St Leonards place party second in 2023 city council elections.

2023 Exeter local elections guide graphic showing current council seat distribution

DEMOCRACY & GOVERNANCE

2023 Exeter local elections guide

City council elections take place on Thursday 4 May. Our essential guide highlights who's standing where, wards to watch and what the results might be. It also covers the wider context, voter ID and the impact of First Past the Post in Exeter elections.

All Analysis
Comment
Exeter City Council annual meeting

DEMOCRACY & GOVERNANCE

Labour councillors again appointed to all thirteen committee chairs at annual council meeting

Council leader finally quits planning committee alongside other remaining Executive member but persists with secret board that enables scrutiny evasion.

Satellite image showing two minute pedestrian route from The Cottage, Nadderwater to Newbery car breakers, Redhills

DEMOCRACY & GOVERNANCE

How far does the council leader have to go before he sees a planning committee conflict of interest?

Phil Bialyk led charge against application to develop site 160 yards from his house despite conduct codes and LGA planning probity guidance.

Exeter City Council community grants budgets including 2023-24 virements bar chart

DEMOCRACY & GOVERNANCE

Councillor falsely labels community grants cuts story "misinformation"

Labour's Martin Pearce brands Exeter Observer "opposition propaganda" at full city council meeting, earning rebuke from Lord Mayor and putting council at risk of code of practice breach during pre-election period.

All Comment
On the agenda

EXETER CITY COUNCIL is inviting reactions to its proposed amendments to its existing planning policy restrictions on the conversion of residential housing to multiple occupancy dwellings, frequently lived by students, near the university. There are exhibitions from 1-7pm on Wednesday 7 June at Exeter Guildhall, 1.30-7pm on Tuesday 13 June at Newtown Community Centre in Belmont Park and 1-7pm on Tuesday 20 June at St James Church Hall in Mount Pleasant Road. Printed copies of its plans will also be available at the Civic Centre and in libraries until the consultation concludes on 3 July.

A public consultation on a draft DEVON, CORNWALL AND ISLES OF SCILLY CLIMATE ADAPTATION STRATEGY which will attempt to minimise the impact of climate change on the South West peninsula is under way until 30 June. The full draft strategy is here. Publication of a revised, final version of the plan is expected in August before partnership organisations will be invited to endorse it during the autumn, four and a half years after Devon County Council convened the Devon Climate Emergency Response Group to “act now to tackle [the] climate emergency”.

On our radar
All topics

ACCOUNTABILITY & TRANSPARENCY ACCOUNTABILITY & TRANSPARENCY ACCOUNTABILITY & TRANSPARENCY   AIR QUALITY AIR QUALITY AIR QUALITY   COP26 COP26 COP26   COVID-19 COVID-19 COVID-19   CITYPOINT CITYPOINT CITYPOINT   CLIFTON HILL SPORTS CENTRE CLIFTON HILL SPORTS CENTRE CLIFTON HILL SPORTS CENTRE   CLIMATE CRISIS CLIMATE CRISIS CLIMATE CRISIS   CLIMATE CRISIS CLIMATE CRISIS CLIMATE CRISIS   CO-LIVING CO-LIVING CO-LIVING   CONGESTION CONGESTION CONGESTION   COUNCIL TAX COUNCIL TAX COUNCIL TAX   CROWN ESTATE CROWN ESTATE CROWN ESTATE   CYCLING & WALKING CYCLING & WALKING CYCLING & WALKING   DEMOCRATIC DEFICIT DEMOCRATIC DEFICIT DEMOCRATIC DEFICIT   DEVON & CORNWALL POLICE DEVON & CORNWALL POLICE DEVON & CORNWALL POLICE   DEVON CARBON PLAN DEVON CARBON PLAN DEVON CARBON PLAN   DEVON COUNTY COUNCIL DEVON COUNTY COUNCIL DEVON COUNTY COUNCIL   DEVON PENSION FUND DEVON PENSION FUND DEVON PENSION FUND   EAST DEVON DISTRICT COUNCIL EAST DEVON DISTRICT COUNCIL EAST DEVON DISTRICT COUNCIL   EXETER AIRPORT EXETER AIRPORT EXETER AIRPORT   EXETER CATHEDRAL EXETER CATHEDRAL EXETER CATHEDRAL   EXETER CITY COUNCIL EXETER CITY COUNCIL EXETER CITY COUNCIL   EXETER CITY FUTURES EXETER CITY FUTURES EXETER CITY FUTURES   EXETER CITY LIVING EXETER CITY LIVING EXETER CITY LIVING   EXETER CLIMATE ACTION HUB EXETER CLIMATE ACTION HUB EXETER CLIMATE ACTION HUB   EXETER COLLEGE EXETER COLLEGE EXETER COLLEGE   EXETER CULTURE EXETER CULTURE EXETER CULTURE   EXETER DEVELOPMENT FUND EXETER DEVELOPMENT FUND EXETER DEVELOPMENT FUND   EXETER LIVE BETTER EXETER LIVE BETTER EXETER LIVE BETTER   EXETER LOCAL PLAN EXETER LOCAL PLAN EXETER LOCAL PLAN   EXETER PHOENIX EXETER PHOENIX EXETER PHOENIX   EXETER PRIDE EXETER PRIDE EXETER PRIDE   EXETER SCIENCE PARK EXETER SCIENCE PARK EXETER SCIENCE PARK   EXETER ST DAVID'S EXETER ST DAVID'S EXETER ST DAVID'S   EXETER TRANSPORT STRATEGY EXETER TRANSPORT STRATEGY EXETER TRANSPORT STRATEGY   EXETER CITY CENTRE EXETER CITY CENTRE EXETER CITY CENTRE   EXTINCTION REBELLION EXETER EXTINCTION REBELLION EXETER EXTINCTION REBELLION EXETER   FREEDOM OF INFORMATION FREEDOM OF INFORMATION FREEDOM OF INFORMATION   FRIDAYS FOR FUTURE EXETER FRIDAYS FOR FUTURE EXETER FRIDAYS FOR FUTURE EXETER   GENERAL ELECTIONS GENERAL ELECTIONS GENERAL ELECTIONS   GUILDHALL GUILDHALL GUILDHALL   HARLEQUINS HARLEQUINS HARLEQUINS   HEART OF THE SOUTH WEST LEP HEART OF THE SOUTH WEST LEP HEART OF THE SOUTH WEST LEP   HOUSING CRISIS HOUSING CRISIS HOUSING CRISIS   LGBTQIA+ LGBTQIA+ LGBTQIA+   LIBRARIES UNLIMITED LIBRARIES UNLIMITED LIBRARIES UNLIMITED   LIVEABLE EXETER PLACE BOARD LIVEABLE EXETER PLACE BOARD LIVEABLE EXETER PLACE BOARD   LIVEABLE EXETER LIVEABLE EXETER LIVEABLE EXETER   LOCAL INDUSTRIAL STRATEGY LOCAL INDUSTRIAL STRATEGY LOCAL INDUSTRIAL STRATEGY   LOCAL ELECTIONS LOCAL ELECTIONS LOCAL ELECTIONS   MAKETANK MAKETANK MAKETANK   MARSH BARTON MARSH BARTON MARSH BARTON   MET OFFICE MET OFFICE MET OFFICE   MID DEVON DISTRICT COUNCIL MID DEVON DISTRICT COUNCIL MID DEVON DISTRICT COUNCIL   NET ZERO EXETER NET ZERO EXETER NET ZERO EXETER   NORTHERNHAY GARDENS NORTHERNHAY GARDENS NORTHERNHAY GARDENS   OXYGEN HOUSE OXYGEN HOUSE OXYGEN HOUSE   PARIS STREET PARIS STREET PARIS STREET   PARKING PARKING PARKING   PENINSULA TRANSPORT PENINSULA TRANSPORT PENINSULA TRANSPORT   PLANNING POLICY PLANNING POLICY PLANNING POLICY   PRINCESSHAY PRINCESSHAY PRINCESSHAY   PROPERTY DEVELOPMENT PROPERTY DEVELOPMENT PROPERTY DEVELOPMENT   PUBLIC CONSULTATION PUBLIC CONSULTATION PUBLIC CONSULTATION   PUBLIC HEALTH PUBLIC HEALTH PUBLIC HEALTH   PUBLIC PARKS PUBLIC PARKS PUBLIC PARKS   PUBLIC REALM PUBLIC REALM PUBLIC REALM   PUBLIC TRANSPORT PUBLIC TRANSPORT PUBLIC TRANSPORT   RAMM RAMM RAMM   REFUSE & RECYCLING REFUSE & RECYCLING REFUSE & RECYCLING   RETROFIT RETROFIT RETROFIT   ROYAL DEVON NHS TRUST ROYAL DEVON NHS TRUST ROYAL DEVON NHS TRUST   SIDWELL STREET SIDWELL STREET SIDWELL STREET   SOUTH WEST EXETER EXTENSION SOUTH WEST EXETER EXTENSION SOUTH WEST EXETER EXTENSION   SOUTH WEST WATER SOUTH WEST WATER SOUTH WEST WATER   SOUTHERNHAY SOUTHERNHAY SOUTHERNHAY   SPORT ENGLAND LOCAL DELIVERY PILOT SPORT ENGLAND LOCAL DELIVERY PILOT SPORT ENGLAND LOCAL DELIVERY PILOT   ST SIDWELL'S COMMUNITY CENTRE ST SIDWELL'S COMMUNITY CENTRE ST SIDWELL'S COMMUNITY CENTRE   ST SIDWELL'S POINT ST SIDWELL'S POINT ST SIDWELL'S POINT   STAGECOACH SOUTH WEST STAGECOACH SOUTH WEST STAGECOACH SOUTH WEST   STUDENT ACCOMMODATION STUDENT ACCOMMODATION STUDENT ACCOMMODATION   TEIGNBRIDGE DISTRICT COUNCIL TEIGNBRIDGE DISTRICT COUNCIL TEIGNBRIDGE DISTRICT COUNCIL   UNIVERSITY OF EXETER UNIVERSITY OF EXETER UNIVERSITY OF EXETER  

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