Exeter City Council has again used its official communications channels to promote company brands by repeating content marketing materials, this time for a global financial services corporation and a London-based multinational marketing firm.
It cited a survey, commissioned by the financial services company and performed by the marketing firm, which “ranked the top ten high streets in Britain, all of which were found to offer an ideal combination of functional and leisurely shopping”.
There are around 1,100 towns and cities in Britain but the marketing firm selected just 25 of them for its survey, presumably from a list of locations targeted by its financial services client.
The soundbites from the resulting “study” subsequently appeared in hundreds of local and national media channels but not, apparently, in the official communications of any other local council.
