Upgrade to a paid Exeter Observer subscription and get access to exclusive premium content and more

Upgrade to paid
COMMENT

How to inflate housing costs and influence people

Martin Redfern

Despite Exeter’s rapidly worsening housing crisis, the council has continued its relentless promotion of the city as a destination to potential incomers by commissioning a coterie of Instagram influencers to flog the place to their followers after spending a May weekend here.

Go South West England, Candace Abroad and Flying Fluskey (no kidding) duly produced various “journalism-style articles” discussing the city’s “culture and history” as part of a £10,000 marketing campaign, the cost of which is being split 50/50 between the council and GWR on the basis it promotes visiting Exeter by train.

One influencer said St Sidwell’s Point leisure centre had been built on the site of a recently-demolished bus station and described Jury’s Inn as both a “4-star” and “mid-range” hotel, before offering helpful detail on how to get to each by car and where to park.

Another encouraged visitors to “hop in a car” in the city centre to get to Dartmoor, or to drive to a Crediton cider orchard, and advised readers that of Exeter’s “three main shopping centres, all based around the High Street”, one is to be found at Countess Wear.

Perhaps it is unfair to expect council-commissioned communications to adhere to recognised fact-checking standards, but whether this expenditure meets public spending value for money criteria is another matter.

Meanwhile cider must be on the menu in council meetings, judging by a year-long project it has commissioned in conjunction with the university which “explores the complex ecology and cultures of cider-making” and “communal drinking culture”.

And it’s only a 25 minute drive from the council’s offices to the cider farm (this one near Tedburn St Mary) where various project-related events are taking place.

Independent, investigative, in the public interest

Democracy doesn't work when people don't know who is deciding what on whose behalf and what the costs and consequences of those decisions will be.

Exeter Observer is proving that reader-funded media can deliver the independent public interest journalism our local democracy needs.

Upgrade to a paid Exeter Observer subscription to support our work and get access to exclusive premium content and more.

Upgrade to paid

More stories
Exeter Energy heat plant indicative render north elevation

Exeter City Council disregards national planning policy and Environment Agency criticism to approve Riverside Valley Park flood zone heat plant plans

Five gas boilers to provide 80% of “low-to-zero carbon” Grace Road Fields plant generation capacity for distribution to institutional consumers through privately-run 13-mile underground network expected to take ten years to complete.

University of Exeter West Park redevelopment demolition block plan

West Park redevelopment demolitions to proceed to enable intrusive unexploded ordnance surveys before works can begin

Five year-old University of Exeter plans to provide 2,000 new student bedspaces in blocks up to nine storeys tall by demolishing up to 30 buildings on fifteen acre Streatham campus site about to take seismic step towards delivery.

His Majesty's Inspectorate of Constabulary Fire and Rescue Services logo

HMICFRS identifies sufficient Devon & Cornwall Police improvements to return force to routine monitoring

Inspectorate decision follows nearly three years of enhanced monitoring after force found inadequate in three of nine areas and requiring improvement in two more, but says “still work to do” in crime recording standards and investigations management.

Devon & Cornwall Police deputy chief constable Jim Colwell, previous chief constable Will Kerr and interim chief constable James Vaughan

Devon & Cornwall Police deputy chief constable Jim Colwell receives 18-month misconduct warning

Outcome of Independent Office for Police Conduct investigation delivered day before retirement of suspended chief constable Will Kerr announced, with Police and Crime Commissioner Alison Hernandez unwilling to say whether “golden handshake” agreed.

Newtown active travel scheme map

Newtown active travel scheme approved after four years of public consultations

Joint Devon County Council and Exeter City Council project includes road closure, car parking changes and contraflow Clifton Hill cycle lane.

On Our Radar
Burnet Patch Bridge spanning an eighteenth century cut in Exeter City Walls

FRIDAY 12 TO SUNDAY 21 SEPTEMBER 2025

Heritage Open Days 2025

Annual festival returns with free talks, tours and exhibitions at heritage sites in and around Exeter.

EXETER CITY CENTRE

Exeter Phoenix building

FRIDAY 12 SEPTEMBER TO SATURDAY 1 NOVEMBER 2025

Exeter Contemporary Open 2025

Annual exhibition featuring fifteen contemporary visual artists from across the UK.

EXETER PHOENIX

St Sidwell's Community Centre supper dish

SATURDAY 20 SEPTEMBER 2025

Sid’s Supper Fundraiser

Community centre hosts locally-sourced seasonal three-course meal to help improve café facilities.

ST SIDWELL'S COMMUNITY CENTRE