COMMENT

How to inflate housing costs and influence people

Martin Redfern

Despite Exeter’s rapidly worsening housing crisis, the council has continued its relentless promotion of the city as a destination to potential incomers by commissioning a coterie of Instagram influencers to flog the place to their followers after spending a May weekend here.

Go South West England, Candace Abroad and Flying Fluskey (no kidding) duly produced various “journalism-style articles” discussing the city’s “culture and history” as part of a £10,000 marketing campaign, the cost of which is being split 50/50 between the council and GWR on the basis it promotes visiting Exeter by train.

One influencer said St Sidwell’s Point leisure centre had been built on the site of a recently-demolished bus station and described Jury’s Inn as both a “4-star” and “mid-range” hotel, before offering helpful detail on how to get to each by car and where to park.

Another encouraged visitors to “hop in a car” in the city centre to get to Dartmoor, or to drive to a Crediton cider orchard, and advised readers that of Exeter’s “three main shopping centres, all based around the High Street”, one is to be found at Countess Wear.

Perhaps it is unfair to expect council-commissioned communications to adhere to recognised fact-checking standards, but whether this expenditure meets public spending value for money criteria is another matter.

Meanwhile cider must be on the menu in council meetings, judging by a year-long project it has commissioned in conjunction with the university which “explores the complex ecology and cultures of cider-making” and “communal drinking culture”.

And it’s only a 25 minute drive from the council’s offices to the cider farm (this one near Tedburn St Mary) where various project-related events are taking place.


Democracy doesn't work when people don't know who is deciding what on whose behalf and what the costs and consequences of those decisions will be.

Exeter Observer is proving that reader-funded media can deliver the independent public interest journalism our local democracy needs.

Upgrade to a paid Exeter Observer subscription from £8.50/month to support our work and get access to exclusive premium content and more.

More stories
Devon County Council Cabinet meeting on 13 November 2024

2024-25 SEND overspend rises to £45.8m as government “safety valve” deal target breach doubles to £14.7m in two months

County council breaches Local Government Act by failing to publish budget documents in time for scrutiny and cabinet meetings and councillors complain about missing financial information and being “kept in the dark” about SEND delivery.

InExeter team with board members

Exeter Business Improvement District wins ballot for third five-year term

Just under half of 670 businesses eligible to vote took part, 90% voting in favour of renewal.

St Petrocks No-one Chooses to be Homeless film still

St Petrock’s appeals for funds to support its work with rough sleepers

Exeter homelessness charity’s Christmas 2024 fundraising campaign features a short film depicting the fictional tale of a rough sleeper in the city’s streets.

Flowerpot Fields revised proposed floor plan keyframe

Exeter College amends Flowerpot Fields plans to replace two of six classrooms with changing rooms

Revisions submitted during building construction also show two rooms described as “changing rooms” and “overflow sports training and education space”, both with unobscured full-height classroom windows and no shower facilities.

Devon County Council Exeter Bus Service Improvement Plan central and eastern corridors map

Controversial Exeter bus lane changes approved after three and a half hour County Hall debate

Devon County Council claims £2.4 million “intelligent corridor” upgrades along Heavitree Road and Pinhoe Road routes could save up to “approximately four minutes” journey time and bring “economic benefit of around £2,150,000” each year.

Devon districts and Torbay home work and travel to work patterns (people aged 16 and over in employment)

New countywide transport strategy falls short on fundamental mobility challenges

Draft 2025-40 Devon & Torbay Local Transport Plan lacks serious measures to address congestion and enable shift to public transport as local government reorganisation threatens derailment.

On Our Radar
Poltimore House 2023 Christmas market

SATURDAY 23 & SUNDAY 24 NOVEMBER 2024

Poltimore Christmas markets

Weekend festive markets with stalls selling local arts and crafts.

POLTIMORE HOUSE

Magdalen Road Christmas Fair poster keyframe

SATURDAY 7 DECEMBER 2024

St Leonard’s Christmas Fair 2024

Community-run market returns for thirteenth year with festive food, music and gifts.

MAGDALEN ROAD

Exeter Cathedral Choir members in Exeter Cathedral

SUNDAY 8 DECEMBER 2024

Handel’s Messiah

A seasonal choral performance by Exeter Cathedral Choir with early music specialists Devon Baroque.

EXETER CATHEDRAL