Content strategy & value propositions

Notes to accompany the Exeter Observer community journalism training course.

Content strategy

Fulfil strategic aims/objectives:

Reach target audiences/networks:

NB not an exhaustive list!

Affect (potential/prospective/existing) project stakeholders:

Drive online engagement:

Drive offline engagement:

Deliver content value propositions:

Core topic areas:

cf. neutrality/balance in local media ecosystem vs. campaigning/opinion

NB news reports drive page views but have higher bounce rate/lower time spent, long/investigative features promote engagement and loyalty

More course notes

Recent stories
Exeter Paris Street construction site on which Roman remains were found

Analysis  /  Planning & place

Echoes of Exeter's Roman past reveal risks to city's future vision

The unexpected discovery of Roman remains on Exeter's bus station redevelopment site suggests significant risks may also exist for the adjacent Citypoint regeneration scheme.

Read more ...

Jubilee Beauty - Exeter Central library chidren's area rocking horse

News  /  Community & society

Exeter library children's horse to keep on rocking!

A crowdfunding appeal has successfully raised £1000 to repair Exeter Central library's popular rocking horse, Jubilee Beauty.

Read more ...

Exeter net zero carbon housing pilot project in Chestnut Avenue in Wonford

Analysis  /  Planning & place

Exeter net zero housing revolution takes root in Chestnut Avenue

Exeter City Council is taking exploratory steps from talking about a zero carbon future to delivering one with a pilot housing project in Wonford.

Read more ...

Exeter City Council accounts delayed by auditors Grant Thornton

Feature  /  Democracy & governance

Exeter & East Devon council accounts delayed by Grant Thornton's "lack of staff resources"

Annual accounts for local government, including Exeter City Council, have been delayed by private sector firms failing to complete their work on time after cost-cutting government auditing reforms.

Read more ...

2019 parliamentary elections - Devon Conservative vote share change bar chart

Analysis  /  Democracy & governance

Conservative vote share varies across Devon but still blocks an Independent MP in East Devon

Labour loses vote share in every constituency, but retains Exeter and Plymouth Sutton & Devonport to leave the county position unchanged from 2017.

Read more ...